Whether you just released your app or you’re about to, you’ll want to create a media kit to gain the attention of the press. A media kit is simple to create and makes the app review process a lot easier. What exactly is a media kit? Well it’s a compressed file that features all the information the media and app review websites need. The kit can include anything from screenshots and icons to banners and videos.
To get started, capture screenshots of your app on the supported devices. This means you’ll want screenshots for both the iPad and iPhone. If you aren’t sure how to take a screenshot, simply hold down the home and sleep button at the same time. You’ll want screenshots that really show off your app.
Once you have all your screenshots, create a folder that is the name of your app and add media kit to the end. For example, “The Best App Ever Media Kit.” Now create a folder for screenshots. If you have screenshots for both the iPad and iPhone create two folders and name them respectively, “iPhone screenshots” and “iPad screenshots”. Now after you’ve added your own screenshots, feel free to add the iTunes ones as well.
Don’t just stop at screenshots. Add different file sizes of the apps’ icon, place your websites logo, include ad banners and any other relevant information. It’s also a good idea to add a PDF file of the press release inside the folder. Another good idea is to copy and paste the iTunes information into a text file. Add the iTune’s link, release date, pricing information, platform support and video links so the reviewer has everything at their finger tips.
Click on the folder now and compress it to .zip or .rar file so it’s a smaller size. On a mac, right-click on a file or folder and select compress items, and on Windows right-click the file or folder and point to send to and then click compressed (zipped folder).
Now upload it to your website, store it on DropBox or a web host so you can send it as a link or attach it to your review requests, and you just made life a lot easier for reviewers. This means they are more likely to review your app because they won’t have to do a lot of work researching it and pulling screen shots. Have any tips of your own? Leave a comment below and tell us.