This is a tough question that many developers face. It may seem obvious to send out a request for review after the game is available in the App Store but the opposite is true. Developers should start marketing for reviews the second the app is approved by Apple. It’s ideal to place the release time of the app at least two to three weeks in the future. After the release time is set, start sending out those review requests to as many app review websites as possible. Here’s a few pointers to help you along the way:
1) Hold onto those PromoCodes. Avoid sending codes to all app review websites. It’s fine to set a few aside for the high profile review sites, but you’ll run out of codes quickly if you give one to everyone. Also, some review website may not wish to review your game based off screen shots or for whatever reason so the code just goes to waste.
2) Send plenty of screen shots. Whether you put together a press release or not, you must send along some screenshots of the game. These screen shots will convince developers that you’re app or game is worthy of a review so make sure they are top quality and really show off what your app is all about.
4) Put together a trailer. Since the app isn’t released yet, you should make a quick trailer that shows off how the app looks. It doesn’t have to have a lot of details, but it should show a short 1 to 2 minute preview. This trailer will come in handy after the release too. Create a YouTube channel for your company or app and also upload it to as many video sharing services as possible. This will help get it out there for everyone to see, and you may even receive review requests from other app review websites as well as YouTube review channels.
5) Send a follow up email. Whether the website decides to review your app or not, send out a follow up email on the release date. Remind them what the game is about, and offer to give additional screen shots, videos or promo codes upon request just in case they may need more information.
6) Continue to build relationships. After submitting to an app review website, continue to build a relationship with them. Use their first name, treat them with respect and talk to them like they are your friend. Make the emails personal, and continue to reach out to them professionally because this will help you network. They may know PR gurus and other connections that may help you get noticed.
Furthermore, if you have a beta version it doesn’t hurt to contact review websites but make sure that it’s mostly polished first. Sending them the first beta that hasn’t been tested yet may push them away due to all the kinks that need worked out. Have any tips of your own? Leave a comment below and tell us.